What areas of your business do you feel like are costing you more than they should? What questions do you have about expense reduction strategies for your business?
On Friday, I’m going to be interviewing a long time friend, client, and expense reduction expert, and I’d love to get answers to YOUR biggest questions on the topic.
While my book is primarily about how to increase your top line – and in turn your profitability – you can also approach profitability from the other end and increase your bottom line through expense reduction.
That’s why I’m including a bonus chapter on the topic of expense reduction.
There’s no better expert in the expense reduction space than Marc Freedman.
After four decades of helping over 25,000 businesses reduce their expenses, he published an entire book on the topic, Expense to Profit.
His work is typically with some of the largest businesses on the planet and he’s helped them reduce their expenses by literally billions of dollars.
Now, most of his strategies apply to significantly larger businesses, but many of the cost categories exist in your business, too. The same techniques he uses to help big business can also be applied at a smaller scale.
So! What questions would you love for me to ask him on the topic or expense reduction?